http://www.alexcornell.com Alex Cornell Sun, 23 Oct 2011 22:31:30 +0000 http://www.alexcornell.com en http://www.alexcornell.com/Nosh-Promo-Film http://www.alexcornell.com/following/alexcornell.com/Nosh-Promo-Film Sun, 23 Oct 2011 22:31:30 +0000 Alex Cornell 1813784 I created the promo video for the Nosh app. Everything was shot on a Canon 5DMKII and post-produced with Final Cut, After Effects, Logic, and Color. Shot and edited on July 11th 2011. I wrote a detailed process post about the production here: Nosh Promo Behind the Scenes Nosh is available for iPhone and Android http://www.alexcornell.com/Jotly-App http://www.alexcornell.com/following/alexcornell.com/Jotly-App Tue, 18 Oct 2011 16:33:55 +0000 Alex Cornell 2167640 I created the website and promo video for the fake app Jotly. The startup landscape and app culture of today is just too easy a target not to parody. Jotly takes advantage of all the startup tricks: the color blue, rounded corners, SoLoMo, ratings, points, free iPads, ridiculous name (complete with random adverbing via "ly"), overpromising, private beta, giant buttons, "friction-less" sign up, no clear purpose, and of course a shiny promo video etc. Visit us at http://www.jotly.co http://www.alexcornell.com/Nosh-404-Film http://www.alexcornell.com/following/alexcornell.com/Nosh-404-Film Wed, 03 Aug 2011 05:45:27 +0000 Alex Cornell 1813786 I created the video that displays on the Nosh 404 page. Everything was shot on a Canon 5DMKII and post-produced with Final Cut, After Effects, Logic, and Color. Shot and edited on July 23rd 2011. I wrote a detailed process post about the film's production here: Nosh 404: Process Post Nosh is available for iPhone and Android http://www.alexcornell.com/Firespotter-Labs http://www.alexcornell.com/following/alexcornell.com/Firespotter-Labs Thu, 05 May 2011 17:36:20 +0000 Alex Cornell 1403272 I am currenty working as a cofounder and the designer at Firespotter Labs. We were recently funded by Google Ventures and should be releasing our first product sometime very soon. I'll be writing process posts along the way about design and how it fits into the magical mystical startup land. My first process article is about leaving my MFA program to join a startup. I also wrote a detailed description of the logo design process. You can see come coverage from The New York Times and Techcrunch. <img src="http://payload.cargocollective.com/1/0/1896/1403272/Firespotter Type Small.jpeg" width="350" height="130" width_o="350" height_o="130" src_o="http://payload.cargocollective.com/1/0/1896/1403272/Firespotter Type Small_o.jpeg" data-mid="6827700" border="0" align="left"/> http://www.alexcornell.com/Tokyo http://www.alexcornell.com/following/alexcornell.com/Tokyo Tue, 01 Feb 2011 06:33:32 +0000 Alex Cornell 572728 I went to Japan last year and brought along a camera. Next time I go to Japan I don't think I'll ever leave. I wrote a couple process pieces on my trip: Part I and Part IIFull set can be found here. <img src="http://payload.cargocollective.com/1/0/1896/572728/4677192668_ac2f8feb89_b.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1896/572728/4677192668_ac2f8feb89_b_o.jpg" data-mid="4823052" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/572728/4676555703_b5e6c69162_b.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1896/572728/4676555703_b5e6c69162_b_o.jpg" data-mid="4823048" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/572728/4677196058_9cf0d79e7c_b.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1896/572728/4677196058_9cf0d79e7c_b_o.jpg" data-mid="4823054" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/572728/4676566029_ec495df2a1_b.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1896/572728/4676566029_ec495df2a1_b_o.jpg" data-mid="4823050" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/572728/4677186522_174d4b8d09_b.jpg" width="670" height="1005" width_o="670" height_o="1005" src_o="http://payload.cargocollective.com/1/0/1896/572728/4677186522_174d4b8d09_b_o.jpg" data-mid="4823051" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/572728/4676561075_29d3daa411_b.jpg" width="670" height="472" width_o="670" height_o="472" src_o="http://payload.cargocollective.com/1/0/1896/572728/4676561075_29d3daa411_b_o.jpg" data-mid="4823067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/572728/4677194898_4c787f0580_b.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/1896/572728/4677194898_4c787f0580_b_o.jpg" data-mid="4823068" border="0" align="left"/> http://www.alexcornell.com/Underwater http://www.alexcornell.com/following/alexcornell.com/Underwater Tue, 01 Feb 2011 05:28:15 +0000 Alex Cornell 1003691 I spent the final days of 2010 underwater in Hawaii. Sometimes I prefer being underwater to being on land. Sometimes the ocean lands on me and I have to go see an orthopedist. These things happen. I wrote a brief piece about these pictures here. <img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0155.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0155_o.jpg" data-mid="4822123" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0157-2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0157-2_o.jpg" data-mid="4822124" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0138.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0138_o.jpg" data-mid="4822122" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0107.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0107_o.jpg" data-mid="4822121" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0157.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0157_o.jpg" data-mid="4822125" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0073.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0073_o.jpg" data-mid="4822120" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0225.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0225_o.jpg" data-mid="4822128" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0176.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload.cargocollective.com/1/0/1896/1003691/IMG_0176_o.jpg" data-mid="4822127" border="0" align="left"/> http://www.alexcornell.com/NOFOMO http://www.alexcornell.com/following/alexcornell.com/NOFOMO Tue, 17 Aug 2010 20:21:24 +0000 Alex Cornell 572731 You can see the final video for this project below. There is also a video process journal that chronicles all the directions that were explored on route to the final solution. This project revolves around the concept of ‘FOMO’, which if you haven’t come across, stands for “Fear of Missing Out”. Fomo is a very real and worrysome condition that can affect anyone at anytime. It describes that feeling of jealousy and helplessness when you miss out on something great. Nofomo by contrast refers to the state of being in which you have cured your fomo. You do not have a fear of missing out because you are always the one doing something awesome. You actually cause fomo, rather than experience it yourself. If you are living your life to the fullest and saying yes to everything, you have probably achieved such a state. I wrote a detailed process report on this project here. http://www.alexcornell.com/Plancast http://www.alexcornell.com/following/alexcornell.com/Plancast Wed, 10 Mar 2010 10:08:08 +0000 Alex Cornell 304577 I designed the logo for local San Francisco start up Plancast. Like the users of Plancast, penguins follow their friends around all over the place. Whether it’s to go swimming, or marching, penguins are always following each other around and making penguin plans. The idea is that the logo is not one specific pose of the penguin, but rather the penguin character as a whole. Whatever he happens to be doing at any given time is the logo at that moment. You will always be able to recognize him as the Plancast Penguin, but he is always up to something new. He’s got big plans after all. I wrote a detailed process post of the logo development over on ISO50. <img src="http://payload.cargocollective.com/1/0/1896/304577/Picture 9.png" width="670" height="614" width_o="691" height_o="634" src_o="http://payload.cargocollective.com/1/0/1896/304577/Picture 9_o.png" data-mid="1317219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/304577/Picture 10.png" width="670" height="609" width_o="685" height_o="623" src_o="http://payload.cargocollective.com/1/0/1896/304577/Picture 10_o.png" data-mid="1317221" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/304577/Picture 8.png" width="670" height="523" width_o="691" height_o="540" src_o="http://payload.cargocollective.com/1/0/1896/304577/Picture 8_o.png" data-mid="1317223" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/304577/Picture 11.png" width="670" height="578" width_o="686" height_o="592" src_o="http://payload.cargocollective.com/1/0/1896/304577/Picture 11_o.png" data-mid="1317224" border="0" align="left"/> http://www.alexcornell.com/Aeolas-International http://www.alexcornell.com/following/alexcornell.com/Aeolas-International Sat, 30 Jan 2010 22:14:43 +0000 Alex Cornell 246316 Aeolas International | Global Identity and Brand Strategy Click here to read an in-depth process report on ISO50 about this entire project. Aeolas International was established in 1958 as an aeronautical research facility. Its mission was to pioneer the future in space exploration, scientific discovery and aeronautics technology. Located just outside Osaka, Japan, Aeolas was the world’s leading developer of outer space vessels and exploratory craft. As of 2009, Aeolas is no longer involved with the exploration of outer space. Shrinking annual budgets and a drastic decline in public interest forced Aeolas to refocus their research and close the doors on their aeronautical program. After multiple transfers of ownership, Aeolas is now headquartered in Great Britain. Their new mission is to execute a sustained and affordable human-based research project. Aeolas International is currently hiring. Alex Cornell was acquired by Aeolas International on September 6th 2009 as part of a newly developed experimental research project. He created their identity during his stay at the Northern California transfer facility. Any perceived similarities between the Aeolas International logo and Mr. Cornell's personal mark are purely coincidental. <img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 2_2.png" width="298" height="313" width_o="298" height_o="313" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 2_2_o.png" data-mid="1051004" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 1.png" width="560" height="308" width_o="560" height_o="308" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 1_o.png" data-mid="1050955" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 4.png" width="560" height="313" width_o="560" height_o="313" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 4_o.png" data-mid="1050956" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 5.png" width="560" height="311" width_o="560" height_o="311" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 5_o.png" data-mid="1050957" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 9.png" width="560" height="310" width_o="560" height_o="310" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 9_o.png" data-mid="1050989" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 10.png" width="560" height="308" width_o="560" height_o="308" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 10_o.png" data-mid="1050990" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 11.png" width="560" height="310" width_o="560" height_o="310" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 11_o.png" data-mid="1050992" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 6.png" width="560" height="313" width_o="560" height_o="313" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 6_o.png" data-mid="1050993" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/246316/Picture 12.png" width="560" height="309" width_o="560" height_o="309" src_o="http://payload.cargocollective.com/1/0/1896/246316/Picture 12_o.png" data-mid="1050995" border="0" align="left"/> Alex Cornell has never been, and currently is not, officially employed by Aeolas International. http://www.alexcornell.com/Playboy-Rebranding http://www.alexcornell.com/following/alexcornell.com/Playboy-Rebranding Mon, 21 Dec 2009 06:46:14 +0000 Alex Cornell 196712 This conceptual rebrand of Playboy imagines what would happen if the magazine removed all nudity and became a purely literary publication, allowing people to actually "read it for the articles". The logo and book development processes are well documented on the ISO50 blog. Links below: Logo Development | Book Production The new Playboy logo is a variation of the original “bunny” symbol. The animal depicted is a fox and you are to deduce that he has “consumed” the old logo and left only the distinctive bow tie hanging from his mouth. This changing of the guard represents the evolution of the brand — not only visually, from a cute and cuddly bunny to a sly and cunning fox — but also in terms of perspective, in that the new animal is more sophisticated and better suited to represent the new priorities of the magazine. Of course, as humor has always played a role in Playboy’s history, the bow tie hanging from the fox’s mouth conjures this tongue-in-cheek (or tie in mouth) mentality — as well as paying homage to the original iconic symbol. Most importantly, the fox stands proudly; having bested the bunny and established himself as the new symbol for the brand. This confidence and swagger is something that will be pervasive throughout all aspects of the brand. The tagline is a subtle call out to the original joke that people “read Playboy for the articles”. These days, this statement always gets a laugh because of its assumed falseness — it would be absurd to imagine that a large percentage of the current Playboy audience “reads” it anymore. With the new brand, they will have no choice but to read as it will be the only option. The new brand will strip away all of the trashiness and cheapness that has come to infect the pages of the current Playboy. The goal of the rebranding will be to bring back the class and sophistication of Playboy’s early years. In some cases, this will be done in a drastic fashion; for example, the magazine will not longer feature naked women, rather, it will become solely a literary magazine for the intellectually oriented gentleman. In the end, the product will be a lifestyle — or perhaps more appropriately — a perspective. A way to live your life, according to Playboy. <img src="http://payload.cargocollective.com/1/0/1896/196712/Picture 2_1.png" width="350" height="514" width_o="350" height_o="514" src_o="http://payload.cargocollective.com/1/0/1896/196712/Picture 2_1_o.png" data-mid="841219" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/Picture 1_1.png" width="350" height="557" width_o="350" height_o="557" src_o="http://payload.cargocollective.com/1/0/1896/196712/Picture 1_1_o.png" data-mid="841218" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0153.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0153_o.jpg" data-mid="841190" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0155.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0155_o.jpg" data-mid="841191" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0163.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0163_o.jpg" data-mid="841192" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0149.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0149_o.jpg" data-mid="841189" border="0" align="left"/>{image 5}<img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0218.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0218_o.jpg" data-mid="841200" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0219.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0219_o.jpg" data-mid="841201" border="0" align="left"/>{image 14}<img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0223.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0223_o.jpg" data-mid="841203" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0226.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0226_o.jpg" data-mid="841204" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0227.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0227_o.jpg" data-mid="841205" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0232.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0232_o.jpg" data-mid="841206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0236.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0236_o.jpg" data-mid="841207" border="0" align="left"/>{image 20<img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0195.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0195_o.jpg" data-mid="841194" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0203.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0203_o.jpg" data-mid="841195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0206.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0206_o.jpg" data-mid="841196" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0207.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0207_o.jpg" data-mid="841197" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0212.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0212_o.jpg" data-mid="841198" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/DSC_0215.jpg" width="670" height="445" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/0/1896/196712/DSC_0215_o.jpg" data-mid="841199" border="0" align="left"/>{image 23}<img src="http://payload.cargocollective.com/1/0/1896/196712/Picture 10.png" width="670" height="630" width_o="1000" height_o="941" src_o="http://payload.cargocollective.com/1/0/1896/196712/Picture 10_o.png" data-mid="841212" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/Picture 11.png" width="670" height="375" width_o="893" height_o="500" src_o="http://payload.cargocollective.com/1/0/1896/196712/Picture 11_o.png" data-mid="841213" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/Picture 12.png" width="566" height="556" width_o="566" height_o="556" src_o="http://payload.cargocollective.com/1/0/1896/196712/Picture 12_o.png" data-mid="841214" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/Picture 13.png" width="670" height="635" width_o="682" height_o="647" src_o="http://payload.cargocollective.com/1/0/1896/196712/Picture 13_o.png" data-mid="841215" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/1896/196712/Picture 14.png" width="518" height="706" width_o="518" height_o="706" src_o="http://payload.cargocollective.com/1/0/1896/196712/Picture 14_o.png" data-mid="841216" border="0" align="left"/>}