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This project was the first version created for the Pantone Palette Cleanser brand extension. It was designed with a military aesthetic in mind and was far more chaotic than its pink counterpart. Information regarding the new line of Pantone products is strewn about in a seemingly chaotic fashion. Order is maintained through the use of scale, but the poster conveys a very frenetic mood on first glance. In contrast to the other version, this one effectively sums up the pandemonium that often surrounds a new product launch.